A New Reason to Crave D*lush

San Diego, CA –April 12, 2004– D*lush Beverage Joint in Fashion Valley Mall has given San Diegians yet another reason to drool: hot, sugary doughnut holes called Va Va Balls.

In his endless pursuit to provide taste bud ecstasy, D*lush CEO Jeffery Adler exclusively uses premium Rich Products Manufacturing Corp.’s dough for Va Va Balls. Family owned for over 55 years, Rich’s is a food service and in-store bakery pioneer as well as an industry leader and innovator.

“Va Va is a must-have for mall goers that can’t shop, see a movie, or hang out without their D*lush,” says Adler. “We’re excited to offer our guests something as tasty to eat as our beverages are to drink.”

D*luxers can purchase a V6 (six pack) for $1.95 or a V12 for $3.50. They come packaged in D*lush’s trademark cup, decorated with swirls of caramel syrup and powdered sugar. Following traditional D*lush password culture, any guest who says “Va Va Voom” at the register gets 10% off their purchase.

Visit www.dlush.com for D*lush’s tantalizing menu of smoothies, shakes, coffees, teas and treats.

###